Pin up treats!
One is a self professed connoisseur of sweets and the other, a baking prodigy. These two combine to hit tongues and stomachs where it matters most, the sweet spot. Malti and Deepika Mulchandani are the sisters behind Pin Up Treats, an up and coming made to order bakery that is now fast becoming Jakarta’s ‘it’ place to get your favorite treats. A combination of their character and curiosity translates into their mouth watering slices and bites of delight.
‘With us, the cake or treats you order comes as fresh as they get, because we make our cakes by the order, nothing kept in the fridge or put on display in a store. We operate as an online bakery concept, simply because it reduces a lot of costs and overhead for us and allows us to allocate more to choosing the best ingredients when we bake. Our baking is inspired by our travels and the various taste’s that have in the past tickled our taste buds. Culturally the two of us represent both India and Indonesia so the taste of these two places on its own already brings a rich and regal taste to our treats and of course we combine the traditional western recipes and methods to our baking and presentations, but what you get with ‘Pin up’ is a cake with character. We are not merely bakers but we believe in the power and purpose of sweetness and so with each delivery we make, we attach a special handwritten message that is unique and thought of for every one of our customers, allowing for a double whammy effect before and after it hits the taste buds.’
Pin-Up also champions a philanthropic approach to business, so we are always looking to team up with charity and social events where we get involved and bake for the love of it. Recently we were privileged to be able to sponsor 100 eggless cupcakes for an event called “Couture for a Cause”, a fashion soiree organized by a youth charity group and we loved it. You provide the spot, we provide the sweets.’
Marquee treats by Pin-Up are the Chocolate Buttermilk Cake, Melting moments, Mini Irish Shortbreads, Limone Crema Cupcakes, and a range of eggless treats. Find them on twitter: @PinupTreats facebook : Pin-up Treats or email firstname.lastname@example.org for inquiries.